Unless you have been living under a rock for the last month you will have heard about the Euros 2016! The 2016 UEFA European Championship is currently being held throughout France. The football tournament is held once every 4 years, with 24 European teams qualifying to compete for the coveted title of European Champions 2016. […]
(Image Credit: ©PressEye) With concerns surrounding the Zika virus on the rise, Rory McIlroy has announced that he is pulling out of the 2016 Olympics in Brazil. This has sparked controversy online causing his Adorescore (a brand index measuring emotion on a scale of -100 to +100) to plummet from his usual 54 to -48, as […]
The Cannes Lions International Festival of Creativity took place this week. The 8 day programme of creative inspiration, education and networking attracted over 15,000 delegates from over 100 countries to share their experience and insight in the world of creativity and business. The most coveted creative awards, the Lions, are judged and presented at the […]
Research on emotion and content sharing What does research show are the emotions that content must create to encouraging sharing? This article explores the latest research along with Adoreboard’s experiments to shed light on what emotions accelerate the sharing of content. Marketing has forever been about making people aware of one’s brand, as a precursor […]
Violence has historically been an issue in the world of football. Attempts to bring football hooligans in line date back to 1314 when King Edward II banned the game, citing fears that the violence, which had become associated with the game, would result in wider social unrest. Although a lot has changed in the 700 […]
The internet is virtually everywhere. Web 2.0 is so 2010, we are now in the age of everything, the internet of everything. It is trying to get in our homes, our cars maybe even our food. In the not too distant future the virtual world and the physical world will be inextricable. Soon it will get […]
In just under two weeks, UK voters will take part in a ‘once in a generation’ vote to decide whether the country remains in or leaves the European Union. A Financial Times poll released on 20th February 2016, the day that the referendum date was announced, showed the Remain side leading by 15%, with 48% […]
On Tuesday evening over 10 million people watched in anticipation as an unassuming older man walked on to the America’s Got Talent stage, wearing a button-down shirt with a toucan on the pocket, tucked into his khaki trousers. He was then asked the usual questions by the judges: What’s your name? ‘John Hetlinger’ Where are […]
Great content provides a compelling narrative giving the reader a reason to read on. In most cases, unique content wins the day. Creating unique content in a fragmented landscape is difficult as people have more choice with less time to read. So how do you stand out? If you’re a Sports fan you’re hit with […]
