Customer Experience Index: UK High Street Banks (Adoreboard Customer Experience Index)
"The gap between your brand promise and a customer’s experience will cause problems."
Adoreboard has analysed UK bank customers’ tweets related to customer service for six months.
The analysis reveals which banks provide the best and worst customer experience, and what aspects drive the emotional highs and lows for each bank.
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Competition across UK banks is increasing. During the six months of the study, more than 400,000 people decided to move their current accounts elsewhere. It has never been more important for banks to leverage customer insights created by emotion analysis to work toward improving customer experience.
Want a sneak-peak of the results?
XXX topped the list with an Adorescore of +51, closely followed by M&S Bank and Monzo.
Who is XXX and where does your bank sit? 🤔
This research reveals four important lessons for customer experience for UK Banks.
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