Game of Thrones: The Reaction *SPOILER ALERT*

Three words that have dominated the summer of 2017 are, Game of Thrones. Whether you watch it or not, love it or loathe it, you will definitely have heard of HBO’s popular show. The global phenomenon came to a climatic end on Monday night with 16.5 million viewers tuning in to watch, making it the most watched episode of GOT ever! Therefore, it is not surprisingly that people immediately took to Twitter to vent their emotions towards the series end.





Here at Adoreboard we used our emotion analysis software, Emotics, to analyse Twitter mentions of GOT to capture the viewers emotional responses. The season 7 finale brought about mixed feelings which resulted in an Adorescore of 27.

Emotions of joy and surprise were driven by the murder of Lord Baelish aka Little Finger, as his schemes and lies finally caught up with him. Little Finger has played an instrumental role in the death of many important characters throughout the entire GOT show, however his ability to manipulate others has resulted in his survival to season 7. His latest attempt to control Sansa Stark and turn her against her sister Arya, backfired in a shock twist that led to Arya slitting his throat.

High levels of disgust were motivated by the love scene between Jon Snow and Daenerys Targaryen. This was revealed in a mirroring of scenes whereby viewers saw the pair finally give into the sexual tension whilst at the same moment Bran exposed Jon’s true identity as Aegon Targaryen, rightful heir to the Iron Throne and Daenerys’ nephew.

The anticipated delay for season 8 to begin has driven increased emotions of sadness. Viewers face a long wait to find out what happens next as the new season may not be aired until 2019. The episode ended with the final scene showing the Night King using the formidable undead dragon to completely obliterate the wall as the army of the undead begin their march south.

At Adoreboard our emotional analysis tool Emotics provides a means for measuring emotional intensity around customer experiences, in order to discover the main themes driving these emotions and provide detailed customer insights to actively improve customer experience.

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