President Trump: One Scandal Too Far?

Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo.

In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let this go” in regard to fired security advisor Michael Flynn’s role in the investigation into Russia’s involvement in the 2016 presidential campaign.

The series of events has led to many anticipating the likelihood of impeachment, following Congressman Al Green’s call for impeachment on the House floor.

We analysed over 4,000 mentions relating to President Trump and the ongoing scandal using Emotics, our emotion analytics tool.

Emotics is a world-leading platform that can measure the emotion within any text to provide insight into the exact feelings and emotions behind concepts or brands. The Adorescore is a high level performance indicator of emotional content on a scale of -100 to 100. The higher the score, the more positive the content.

The Adorescore for Trump mentions is currently 13 with high levels of sadness due to people expressing disappointment in the current president and outrage at the controversy. The appointment of the special counsel who will independently investigate Trump drove high levels of trust among mentions.

Trump has claimed that he is the target of the “greatest witch hunt” in US history and denied allegations against him. The President stated, “I respect the move, but the entire thing has been a witch hunt. There is no collusion – certainly myself and my campaign – but I can always speak for myself and the Russians – zero,”

Mentions of the trending hashtag #ComeyMemo produced a negative Adorescore of -21 with the emotions sadness and disgust being the most intense throughout the text. Unsurprisingly, several negative emotional themes arose from this content – especially mentions of “obstruction of justice” and “impeachment”.

Despite the levels of negativity surrounding the President, there are still many supporters ready to fight his corner. Messages of support for Trump and his administration prevent the Adorescore falling any further.

At Adoreboard, we specialise in measuring emotions and analysing customer or brand experience.

To find out how our software can help you and your brand stand out from the crowd click here.

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