Adoreboard’s guide to the X4 Qualtrics events 2025! X4 takes place March 18-20 in Salt Lake City (plus other cities throughout the year) and is always the epicentre of experience management innovation, bringing together leaders from all over the world who are reshaping how organisations connect with their most important stakeholders.
Having attended X4 all over the world, our 3 pieces of advice for attendees are;
- Have a high level plan— connect in advance on the X4 app.
- Go with the flow— take the opportunity to connect in the moment.
- Be inspired— give yourself permission to learn and enjoy.
At Adoreboard, many of our customers are also Qualtrics customers. We’ll plan in advance and reach out, meeting many clients old and new in-person once per year. We love it! 🥰 However, some of the most significant moments can’t be planned, like a Backstreet Boys singalong that results in a business deal and the makings of a lifelong friend!
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So…plan in advance but be ready to go with the flow.
What Makes X4 2025 Unmissable?
This year’s Qualtrics summit features an exceptional lineup of speakers including Walmart’s Executive VP and Chief People Officer Donna Morris, ServiceNow CEO Bill McDermott, and KFC Global’s COO Rob Swain.
These leaders will share insights from the frontlines of experience transformation, offering practical strategies you can implement in your organisation. You’ll also hear all about Qualtrics forthcoming releases and plans for the future.
X4 Main Stage: Where Vision Meets Practice
The 2025 X4 keynote lineup reads like a who’s who of business innovation:
- Walmart’s Donna Morris on transforming employee experience at scale
- ServiceNow’s Bill McDermott discussing digital transformation
- KFC Global’s Rob Swain on revolutionizing customer experience in food service
- New York State’s Chief Customer Experience Officer Tonya Webster sharing public sector innovation
- Qualtrics CEO Zig Serafin revealing the future of experience management
- Leading consumer behavioralist Ken Hughes, known as the “King of CX”
Top tips for X4 Summit
These tips apply to most conferences and summits, but moreso for large, multi-day events like the Qualtrics X4 event in Salt Lake City.
1. Plan in advance
What is your primary objective? Who is it you “must” meet? If they are speaking, where and when? Draft pre-summit outreach eg Linkedin, email. Familiarise yourself with the lay of the land and ensure you have downloaded essential materials. Map the agenda; know where you want to be and when— remember X4 SLC is a big event; allow at least 10mins between to get anywhere (sometimes longer!).
2. Take photos of sessions & keep notes
One top tip is to take photos at keynotes. Often slides aren’t shared. You’ll think you’ll remember, but you won’t! Trust me— there’s so much going on that you’ll forget “that stat” or “that tip” or “that speaker”.
3. Remember who you meet
Connecting on Linkedin or sending a short reminder message whilst you are with someone is often the easiest way of keeping track of who you meet. Yes, there are other apps, but almost everyone you’ll meet is on Linkedin. If you use whatsapp or something else, consider taking a photo with the person— helps remember who they are, when and where you met them! You can connect with Chris, our CEO, here.
4. Consider your clothing & accessories
A must is to wear something comfortable, especially on the feet! Layers are good too and a small, adaptable backpack— chance’s are you could be out late into the night (singing with strangers to Backstreet Boys!). If networking is your objective, try to wear something people will remember you by. Oh, and don’t forget to stay hydrated #yesmommy!
5. Prepare to be energised… and exhausted
Three days seems like a long time, but it flies in. You’ll feel buzzy, energised and exhausted. Sometimes all at once! Share in real time with co-workers (is there a remote team member who can help you?). Debrief and take notes as you can and allow for a couple of days off after, especially if you’ve a long journey (Adoreboard travel from Belfast, Northern Ireland— we make our debrief notes in the airport lounge).
Beyond that, remember to follow the hashtags on Linkedin and keep an eye on the app for any changes to the schedule or surprise appearances. You’ll have a blast and be sure to reach out and say hello if you’re going.👋
X4 Summit: Three Days That Could Transform Your Organisation
A trips trip to the Qualtrics X4 summit ain’t cheap— hey, coming all the way from Ireland to Salt Lake City we know this only too well. But it has serious benefits in both networking and education. Here’s a summary of the format.
Day 1 (Tuesday, March 18)
The summit kicks off with XM Basecamp training (an optional add-on) from 9 AM to 3:30 PM, followed by an evening welcome party where you can start building valuable connections.
Day 2 & 3 (March 19-20)
Both days follow a carefully crafted format:
- Morning keynotes starting at 8:30 AM
- Networking breaks at 10 AM
- Intensive breakout sessions
- Afternoon keynotes at 3:30 PM
- Day 3 concludes with a spectacular closing party
Planning Your X4 Experience
Location and Accommodation
The Salt Palace Convention Center in downtown Salt Lake City serves as the hub for X4 2025. Qualtrics has secured special room rates at nearby hotels – booking early through the conference block ensures both convenience and savings.
You’ll receive details in your email.
Making the Most of Your Time
With over 100 breakout sessions across multiple tracks, strategic planning is crucial. The conference offers specialised content for various industries:
- Financial Services
- Healthcare
- Public Sector
- Education
- Retail and more
We met Bruce Temkin at X4 and he ended up doing a Trust Builders podcast with us!
Beyond the Sessions: Networking That Matters
The real magic of X4 often happens between scheduled events. The 2025 summit includes:
- Welcome party
- Dedicated networking breaks
- Industry-specific meetups
- Closing celebration
And catching up with old friends, current customers and partners….Adoreboard’s very own Chris Johnston isn’t one to let the Irish side down!
X4 Qualtrics Pricing
For Salt Lake City, the two main pass types are available:
- X4 Summit Pass ($1,299 standard pricing, $1,699 onsite)
- Access to all keynotes and breakout sessions
- Two days of networking opportunities
- Meals included
- Full access to event materials
- X4 Summit Pass + XM Basecamp Live ($1,698 standard pricing, $2,098 onsite)
- Everything in the standard pass
- Additional day of expert-led training
- Choice from 20+ courses on program design and Qualtrics technology
X4 Special Rates / Discounts
- Government (.gov email): $499
- Education (.edu email): $499
- Non-profit (501(c)(3)): $499
- Group discount (5+ tickets): $899 per person
Looking Ahead: The Future of Experience Management
X4 2025 comes at a crucial time when AI and automation are reshaping experience management. As you can imagine, Qualtrics have a number of sessions on artificial intelligence:
- Practical applications of AI in customer feedback analysis
- Building trust in an AI-driven world
- Balancing automation with human connection
- Future trends in experience measurement and improvement
Ready to Join the Experience Revolution?
With limited spots available and early bird pricing in effect, securing your place at X4 2025 should be a priority. Whether you’re focused on customer experience, employee engagement, or both, X4 promises insights and connections that could transform your approach to experience management.
Oh, and you could get to meet Adoreboard as a bonus 😜. #greatcraic 🍀
Next Steps
- Register early to secure the best rates
- Book your hotel through the conference block
- Start planning your agenda and register on the X4 app
The Qualtrics X4 Impact
What sets X4 apart isn’t just the three days in Salt Lake City – it’s the lasting impact on your organisation. As previous attendees of multiple events, including London and Sydney, Adoreboard can report first-hand that the strategies, connections, and insights gained at X4 continue delivering value long after the event ends.
In London, Qualtrics gave us all puppies! 💕
Ready to be part of experience management’s biggest event? Visit the official Qualtrics X4 Summit website to secure your spot and start planning your X4 journey.
[Note: Pricing and agenda details are current as of February 2025. Check the official website for the most up-to-date information.]
PS. Connect with Adoreboard or Chris Johnston on Linkedin if you’re attending and would like to meet in person 🙌.
