When it comes to makeup, we often base quality on price. The cost of a product can have a big impact on the customer’s perception of the brand, the value of a product and, in turn, a brand’s reputability. As much as makeup users and enthusiasts may strive for costly, high-end brands, pricey products can […]
Customer experience (CX) is the new battleground for brands. With a growing number of brands and businesses currently on the market, customers now have the power of choice and their choice tends to be made on the basis of the experiences on offer. So how can this information help us? Well, realising the power that […]
“May your Monday be short and your coffee strong” is a quote we can all relate to. Few of us can deny having nipped into our favourite coffee store for a quick caffeine fix, so it’s not surprising that the amount of coffee consumed worldwide every day comes in at a staggering 2.25 billion cups. […]
