baby care

Shopper Insights: Top 5 UK Baby Care Brands for CX

Parents expect the best for their children and don’t hold back when a brand falls short of their expectations. With many emerging brands in the babycare space, it is more important than ever to get customer experience right. One negative review of a leaky nappy or irritating wipe can have a devastating impact on even […]

Not so Super…markets: Top 5 Supermarkets for Customer Experience

Supermarkets play a huge role in everyday life and for many people it can even be classified as a social event. However, they may not be as super at customer experience as you might think! It is vital for supermarkets to understand their customers and ensure they are providing a positive customer experience to increase […]