Customer experience is one of the last areas that banks have to differentiate themselves. The ability to understand the customer and act on how they feel will be the new frontier for innovation and will mark out those who win in a digital and consumer centric world. The banking industry has been impacted by the […]
This week is the launch of the Adoreboard Customer Experience Index: UK High Street Banks report. Adoreboard has analysed UK bank customers’ tweets related to customer service for the last six months of 2016. The analysis reveals which banks provide the best and worst customer experience, and what aspects drive the emotional highs and lows […]
New research on the level of customer experience provided by UK high street banks reveals that TSB has the happiest customers! TSB, M&S Bank, Monzo, Metro and First Direct are among the best service providers, based on an analysis of emotions contained in Tweets sent to the banks by customers. Our analysis found that M&S […]
