The Super Bowl took place this weekend, with over 100 million people tuning in to watch the Philadelphia Eagles take on the New England Patriots. The massive viewership has created one of the most expensive advertisement time slots for brands. Every year large brands spend millions of dollars carefully crafting ads with the biggest household […]
Shopping can be fun or mundane, impulsive or pre-planned. But the fact remains: retail therapy is a real thing. In fact, shopping has been scientifically proven to increase dopamine levels in humans, lifting people’s mood. Whether it’s through practical purchases or spendy splurges, UK department stores generate tens of billions in revenue each year. To […]
Are you seeking to leverage valuable customer experience insights to improve brand and business performance? Then look no further. Adoreboard’s emotion analytics tool Emotics provides a means of measuring the emotional intensity around customer experience. By determining the main themes driving emotional intensity, Emotics allows users to make informed business decisions that enhance customer experience […]
