The Battle of the Christmas Ads 2017

Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or  Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing […]

Top Tech Gifts of 2016

Struggling for last minute gift inspiration for Christmas? We analysed over 15,000 tweets to uncover the top 5 tech gifts of 2016! So if your have a tech obsessed friend or family member or simply want to treat yourself, this list is for you. Our emotion analysis software can take social data and find what […]

The Battle of the Christmas Ads: The Top Ten

Last week we analysed four of the most talked about Christmas ads of 2016 (Read the blog post here). This week we decided to update our analysis with the addition of six more festive commercials to reveal our top 10 and uncover the emotions driven by each one. We used our emotion analysis tool to […]