cx marginal gains

Are Marginal Gains the Answer to Measuring Customer Experience?

If we are to believe that customer experience is a battleground, how do you win? Simple. Focus on the marginal gains. I recently explored the concept of marginal gains with Yvonne O’Brien, a leading light in helping brands achieve marginal gains, at What’s Possible 2019 panel organised by Specialist Works agency in London. And also […]