Customer experience (CX) is the new battleground for brands. With a growing number of brands and businesses currently on the market, customers now have the power of choice and their choice tends to be made on the basis of the experiences on offer. So how can this information help us? Well, realising the power that […]
In today’s digitalized society, brands and businesses want what’s best for their customers. They want their customers to have the best possible experiences of their products or services, and one of the ways in which they can achieve this is through customer journey mapping. Put simply, customer journey mapping is noting the ways in which […]
