The Aspen Standard: Measuring CX & Unreasonable Hospitality with Katy Boughton

Join Us for an Exclusive Trust Builders Conversation with Katy Boughton who looks after customer insights at Aspen One, the luxury adventure hospitality brand and ski resort 🧘‍♀️⛷️🚡. In the realm of premium hospitality and luxury experiences, metrics and measurements often fail to capture the magic that transforms a satisfied customer into a devoted advocate. […]

7 Tips for Driving More Insight from Open Ended Questions

Open ended questions are great for achieving a better understanding of your employees or customers. It provides rich narratives that reflect experiences and often provides the ‘golden nuggets’ within data that insights pros often refer to. In doing so you shift your focus from a category driven approach whereby the parameters of the question are […]

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The Retail Customer Experience (CX) Series powered by Adoreboard

We are excited to announce our upcoming webinar feature: The Adoreboard Retail CX Series. Our CEO Chris Johnston will sit down with a new guest each month to discuss the changing face of customer experience. The series will examine the role of changing consumer preferences in the age of Amazon and how retailers can differentiate […]