Ever wondered why some business reports hit the mark while others leave readers drowning in data? The answer lies in a powerful framework called the Pyramid Principle – a communication approach that’s transformed how leaders present insights. What is the Pyramid Principle? Created by Barbara Minto during her groundbreaking work at McKinsey & Company 1, the […]
In this special episode we’re joined by Qualtircs’ Head of Experience Community – Leaders Network, James Scutt, a pioneer in experience management and a staunch advocate of ethical AI. Chris and James explore how organizations can shift from using AI merely as a functional tool to leveraging it as a driver for building trust, engagement, […]
In an era where customer acquisition costs continue to rise, retaining existing customers has never been more crucial for sustainable business growth. We’re thrilled to announce our upcoming Trust Builders podcast episode featuring Bobby Brown, Chief Customer Officer at Nextlane and former executive at industry giants Bird and Twilio. Why Customer Retention Matters Now More […]
Join Us for an Exclusive Trust Builders Conversation with Katy Boughton who looks after customer insights at Aspen One, the luxury adventure hospitality brand and ski resort 🧘♀️⛷️🚡. In the realm of premium hospitality and luxury experiences, metrics and measurements often fail to capture the magic that transforms a satisfied customer into a devoted advocate. […]
Open ended questions are great for achieving a better understanding of your employees or customers. It provides rich narratives that reflect experiences and often provides the ‘golden nuggets’ within data that insights pros often refer to. In doing so you shift your focus from a category driven approach whereby the parameters of the question are […]
We are excited to announce our upcoming webinar feature: The Adoreboard Retail CX Series. Our CEO Chris Johnston will sit down with a new guest each month to discuss the changing face of customer experience. The series will examine the role of changing consumer preferences in the age of Amazon and how retailers can differentiate […]
