Parents expect the best for their children and don’t hold back when a brand falls short of their expectations. With many emerging brands in the babycare space, it is more important than ever to get customer experience right. One negative review of a leaky nappy or irritating wipe can have a devastating impact on even […]
Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing […]
Supermarkets play a huge role in everyday life and for many people it can even be classified as a social event. However, they may not be as super at customer experience as you might think! It is vital for supermarkets to understand their customers and ensure they are providing a positive customer experience to increase […]
