Gearing up for the launch of our email report for brand comparison, we were about to introduce Adoreboard to the world. Even though that world was friends & family, it was a big deal.

At the same time we were preparing our ESB Spark of Genius presentation. We’d been shortlisted along with 29 other startups for a chance to pitch on the live stage at The Web Summit 2014 in Dublin (and maybe win €25000).

This was the second round. Our CTO, Fergal, had spent the past few days and last few hours getting his 4 minute presentation down to a tee. Not even leaving his notes in the loos of the Galway train unsettled him. I took the early train down from Belfast, excited that maybe, just maybe, we might do it.