Cause Related Marketing (CRM) is when a company develops links with a charity or other social cause. The company usually donates a percentage of sales or a service to the chosen charity or social cause Business in the Community claims that cause related marketing” provides a “win, win, win” scenario for all involved; the company, […]

Last week, we looked at Donald Trump and how his recent sexual harassment allegations and other controversial outbursts have impacted how people feel about him and what emotions are associated. This week we have an election recap for both candidates. The graph below shows the Adorescores of both Trump and Clinton and will be continually […]