Thinking time. Everyone needs it for perspective. Attending industry events like the Gartner Customer Experience and Technologies summit hit the spot. As for takeaways, we’ve summarised some research figures worthy of note. Here are the top five, hopefully, this sparks some further thoughts to reflect on your own journey to improving customer experience. 1.   80%…

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The number one tip, when creating content online is to create content which generates an emotional response. Emotion plays a huge role in big marketing events like the Super Bowl, and in many ways the brands that generate the biggest emotional response win. Our research by data scientists based at Queen’s University in Belfast, found content…

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What if you had a measure that could reliably tell you which customers would recommend your company to a friend? What if this measure could also enhance other useful and invaluable customer loyalty measures? And what if this measure boiled its succulent insights into a single score? The Net Promoter Score (NPS) aims to diligently…

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Research on emotion and content sharing What does research show are the emotions that content must create to encouraging sharing? This article explores the latest research along with Adoreboard’s experiments to shed light on what emotions accelerate the sharing of content. Marketing has forever been about making people aware of one’s brand, as a precursor…

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The internet is virtually everywhere. Web 2.0 is so 2010, we are now in the age of everything, the internet of everything. It is trying to get in our homes, our cars maybe even our food. In the not too distant future the virtual world and the physical world will be inextricable. Soon it will get…

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Adoreboard are delighted to announce their Social Media Week masterclass “Storytelling: Why Emotions and Data Matter”. The class will offer a practical guide to finding the brand content gold between emotion and data to tell more compelling stories using real world study on #1 golfer, Rory McIlroy.

The promise of big data is that it can provide the bridge between rows of data and some insight that can transform a business. We’ve seen some great examples of how predictive analytics has helped policing in LA. A team of cop come data scientists crunched data for high probabilities of certain types of crime, placing little red boxes on maps of the city that are streamed into patrol cars.

You’ve all heard of Google Analytics, what about People Analytics? Yes, it might sound futuristic but the smart people at Google have undertake research to identify behaviours for high performing managers. The project named Project Oxygen lead by Neal Patel examined if managers are really needed and if so what social behaviours mattered.

Adoreboard are very honoured to have been the official partner to the Press Association for their General Elections coverage of Twitter. It’s been an exciting month providing real-time analysis of candidates, parties and the public reaction.