This episode we explore “endineering”— strategy and design for the most overlooked human experience, aka “offboarding” and how it impacts trust and loyalty. Joe Macleod is a TEDx speaker, leader in the field of user experience design and the man behind the concept of “Endineering.” As the Founder and Head of andEnd, Joe focuses on crafting meaningful human experiences by reimagining how products conclude their lifecycle.
Drawing from a wealth of expertise in UX, CX and product development across various sectors, Joe has influenced how major organisations plan and implement their closure experiences. Clients include, Volvo, Logitech, Intuit, EY, Fairphone, Spotify, and Microsoft.
His unique approach addresses a frequently neglected phase—the end of the product journey. As highlighted by major publications like Wired and Fast Company, Joe’s work shifts the focus from traditional areas of the customer journey to that of “endings”, establishing a crucial link between consumer satisfaction, environmental responsibility, and brand trust.
Joe’s book, “Endineering: Designing consumption lifecycles that end as well as they begin,” embarks on a new course for understanding product and customer experience lifecycle management, recognized as one of the top business books of 2022 by The DoLectures. His insights highlight the necessity of well-thought-out product endings for enhancing customer relations and loyalty.
With a client list that boasts some of the biggest companies in the world, Joe’s expertise helps companies gain a competitive advantage though giving attention to end-experiences
During this episode, Joe will share his insights on embedding positive closure experiences into the customer and employee journey, laying the groundwork for long-lasting trust and loyalty. He’ll dive into how businesses can transform these endings into powerful moments of engagement and differentiation.
Join us as we uncover how aligning product life conclusions with brand values can lead to increased consumer trust, loyalty and satisfaction.
Prepare to be inspired by Joe Macleod’s visionary strategies in bridging the gap between the beginning and end of the experience journey.
Join us on Tuesday 15th October at 4pm (UK-time)
8am PST | 11am EST | 4pm BST
CLICK HERE TO JOIN THE LINKEDIN EVENT:
https://www.linkedin.com/events/7242475831464255491/
