This report, co-authored with Franklin Templeton, focuses on employee experience (EX) in terms of pensions and responsible investment, however it also provides a broader framework for assessing EX and discovering what really matters in terms of sustainable engagement.
Who would have thought pensions could be a cool differentiator in employee engagement?
The report, ‘The Power of Emotions: Responsible Investment as a Motivator for Generation DC’, focuses on the first cohort of UK people that will rely predominantly on their defined contribution (DC) pension savings in their retirement. Made up of people in the millennial age group, ‘Generation DC’ are currently aged between 22 and 38 (2019).
It is our assertion that we need to move past viewing DC savers as statistics and better understand them as people. To do this, we need to explore the key themes that drive the behaviours and actions of Generation DC towards their pensions. Fundamentally, we need to uncover the emotional motivators that inform their decisions.
—David Whitehair Director, DC Strategy, Franklin Templeton Investments (UK)
Pages 30, 31 from The Power of Emotions: Responsible Investment as a Motivator for Generation DC