Meet the Team: George Diamondis, Solution Sales Executive

Meet George, Solution Sales Executive at Adoreboard.  He is certainly the most well-travelled of the team, having lived in Zimbabwe, Botswana, South Africa and London, before settling in Belfast and joining Adoreboard last year.

What do you do at Adoreboard?

I am involved in sales and customer success. My job involves reaching out to agencies and brands to introduce what we do, and looking after our current customers to ensure they achieve the most out of what our technology has to offer. I am also the unofficial Chief Craic* Officer at Adoreboard, and my role as CCO requires me to ensure that office craic is 90 more often than being minus craic.

What do you enjoy most about working at Adoreboard?

The thing I like the most about working here is that Adoreboard is a startup, so there are always new challenges everyday.  It’s very similar to the TV show Silicon Valley, with the exception being we don’t have an Erlich Bachman in the team!  I also enjoy the customers we work with, assisting them by providing our insight and analysis for their unique and exciting projects means that every day brings something different.

What 3 things are you loving right now?

I am loving not sleeping at the moment, having a little baby in house ensures than I get as little sleep as possible which is great. Not being native to Belfast, I think I have probably a lot more enthusiasm about the city than most people.


I love trying out new restaurants and bars and spend a lot of time trying to convince my friends from home to come over and join me here. I am also a little late to the game but am pretty into Making a Murderer at the moment.

What are some of the things at the top of your bucket list?

I finish my degree on Tuesday which is one big tick off the list! I am very much looking forward to putting behind me.


Travel is definitely my passion so the rest of my bucket list revolves around so many places around the world I still want to see – and learning a European language is right up there as well.

*Craic (pronounced ‘crack’) is another word for fun which is commonly used in Ireland.  It’s often assessed on a scale of ‘minus’ to ’90’, with 90 being the epitome of fun, conversation and enjoyment.  The concept is probably George’s favourite thing about living in Belfast.

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