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Customer Journey Mapping: Moments that Matter

The moments that a customer experiences at each stage of the customer journey really matter, and here’s why. Customer experience is the new battleground for brands, and how meaningful moments during the CX are monitored and evaluated can have a huge impact on a customer’s experience. Positive and negative CX also has the power to […]

CX Industry Insight: Parmita Ghosh, AnalogFolk

Parmita Ghosh, is the Data Strategy Director in global creative agency AnalogFolk. We sat down with Parmita to discuss her experience when working with Adoreboard and how it ties into AnalogFolk’s data driven approach. Watch the full interview here: What is your role at AnalogFolk? My role is to help solve our clients’ […]

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Customer Journey Mapping: Moments that Matter

CX Industry Insight: Parmita Ghosh, AnalogFolk

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