iPhone X or iPhone 8: Emotional Reaction to Apple’s Newest Launch

This week, Tim Cook and other Apple heavyweights took the stage at this years Apple Event to announce the latest product offerings. Amongst, the new products were the highly anticipated iPhone 8 and iPhone X. We used our emotion and customer experience analytics tool Emotics to uncover the key emotions and reactions behind the iPhone […]

Top 5 Fitness Trackers of 2017

Christmas is officially over and the New Year’s resolutions have begun. With the overindulgence of the festive season, a health and fitness revamp is on the list for a lot of people. It’s no coincidence that gym memberships increase in January and brand new fitness fashion, accessories and cookbooks hit the shelves. Wearable fitness trackers […]

Top Tech Gifts of 2016

Struggling for last minute gift inspiration for Christmas? We analysed over 15,000 tweets to uncover the top 5 tech gifts of 2016! So if your have a tech obsessed friend or family member or simply want to treat yourself, this list is for you. Our emotion analysis software can take social data and find what […]