Join us as we embark on a journey through the realm of branding, behavioural science and trust with Rory Sutherland, the visionary Vice Chairman at Ogilvy UK. With 36 years at Ogilvy, Rory is an industry icon who brings unparalleled expertise in consumer psychology and advertising and how to build trust in the digital age. […]
Orbit Group, the leading provider of social housing in the UK has selected Adoreboard to help prioritise improvements to digital customer experience using Emotion AI. Orbit Group, which manages over 44,750 homes in the UK has seen a significant increase in online interactions from customers in the last year. Social housing customers are now turning […]
When it comes to makeup, we often base quality on price. The cost of a product can have a big impact on the customer’s perception of the brand, the value of a product and, in turn, a brand’s reputability. As much as makeup users and enthusiasts may strive for costly, high-end brands, pricey products can […]
The internet and social media have made it easier for consumers to keep informed on ethical issues and to find out what standards their favourite brands hold. More and more customers are considering the impact their purchases have on the world around them.Documentaries such as Cowspiracy and A Plastic Ocean have lead to a huge […]
The number one tip, when creating content online is to create content which generates an emotional response. Emotion plays a huge role in big marketing events like the Super Bowl, and in many ways the brands that generate the biggest emotional response win. Our research by data scientists based at Queen’s University in Belfast, found content […]
