Join Us for an Exclusive Trust Builders Conversation with Katy Boughton who looks after customer insights at Aspen One, the luxury adventure hospitality brand and ski resort 🧘♀️⛷️🚡.
In the realm of premium hospitality and luxury experiences, metrics and measurements often fail to capture the magic that transforms a satisfied customer into a devoted advocate.
Yet, without meaningful metrics, how do we know we’re delivering excellence?
This is the fascinating paradox that Katy Boughton navigates daily at Aspen One, where the company’s collection of premium brands “redefines the potential of adventure, leisure, and luxury” across mountain resorts, hospitality venues, and lifestyle experiences.
Beyond Traditional Metrics
In our upcoming Trust Builders episode, we’ll explore how Aspen One has developed a distinctive approach to measuring and delivering world-class customer experiences—what we’re calling “The Aspen Standard.”
Katy brings deep expertise in creating impactful customer experience programs that drive engagement and loyalty. Her data-driven approach, combined with Aspen’s commitment to “exploring beyond the expected,” offers valuable insights for anyone seeking to elevate their customer experience strategy.
The Art of Unreasonable Hospitality
What does it mean to be “unreasonable” in the service of your guests?
Drawing inspiration from Will Guidara‘s concept of “unreasonable hospitality,” we’ll discover how Aspen One implements extraordinary acts of care that can’t be found in standard operating procedures.
More importantly, we’ll learn how these exceptional moments are incorporated into a measurement framework that both validates their impact and inspires continuous innovation.
What You’ll Discover
This conversation will reveal practical strategies for:
- Designing measurement systems that capture both rational and emotional aspects of guest experiences
- Transforming customer feedback into actionable improvements
- Creating a culture where data and hospitality excellence coexist
- Implementing “unreasonable” moments that differentiate your brand
- Building analytical frameworks that support premium experience design
Who Should Attend?
This Trust Builders episode is perfect for:
- Customer experience professionals looking to elevate their measurement approaches
- Hospitality and service industry leaders seeking competitive differentiation
- Brand and marketing executives responsible for customer journey design
- Data analysts and researchers focused on experience metrics
- Anyone passionate about the intersection of analytics and exceptional service
Join the Conversation
Whether you’re in luxury hospitality or simply strive to deliver premium experiences in any industry, this conversation will provide valuable insights into measuring and creating memorable customer moments.
📅 Thursday 15th May @ 4pm UK time
👉 Linkedin Live (view the event)
Register now to join us for “The Aspen Standard: Measuring CX & Unreasonable Hospitality” with Katy Boughton, Customer Insights @ Aspen One.
