Top Tech Gifts of 2016

Struggling for last minute gift inspiration for Christmas? We analysed over 15,000 tweets to uncover the top 5 tech gifts of 2016! So if your have a tech obsessed friend or family member or simply want to treat yourself, this list is for you. Our emotion analysis software can take social data and find what […]

Sentiment isn’t going to help you create better content, but emotion will

In a blog post for Brandwatch, 3 Methods to Generate Actionable Marketing Intelligence, Dr Jillian Ney looks at how to use insight from social media to grab audience attention. And it’s one of these methods that Adoreboard (which she references) excels at: emotion for the middle brain. “The middle brain is also largely responsible for […]