Using Analytics to maximise brand sponsorship New research has revealed that Rory McIlory’s public popularity is now higher than the three main global brands. The World famous golfer has now overtaken Nike, Bose and the Swiss watchmaker Omega, according to our research. The study tracked McIlroy for more than six months. During the six months, […]

Adoreboard partnered with award-winning brand design agency Conran Design Group to conduct a study of the pharmaceutical industry. The study measured how emotionally connected Pharma brands are to their audiences. Analysis used social media interactions and revealed the resulting impact on customer experience. The study comprised of 44,800 interactions on social media. Analysis included interactions […]

Adoreboard collaborated with survey app OnePulse to study customer experience in the age of the millennial. We gathered data and analysed emotional responses expressed by 10,000 millennial consumers regarding their shopping habits, preferences and brand rankings. The data revealed insights that can help retail brands provide a better customer experience. We found that 49% of […]

With so many mobile network providers out there, customer experience is vital for customer retention. Adoreboard’s team of data analysts analysed customer commentary of the top UK mobile phone network providers. We analysed the commentary using our emotion analysis platform, Emotics, to reveal the winning and losing mobile networks for CX. The research also revealed three […]

The banking industry has been impacted by the rise in the use of technology. Digital disruption has transformed how customers interact with banks: their actions have become more transparent due to online reviews and individuals sharing experiences online.  Delivering world-class customer experience means meeting the expectations of the customer at every step of their journey. […]