The promise of big data is that it can provide the bridge between rows of data and some insight that can transform a business. We’ve seen some great examples of how predictive analytics has helped policing in LA. A team of cop come data scientists crunched data for high probabilities of certain types of crime, placing little red boxes on maps of the city that are streamed into patrol cars.

You’ve all heard of Google Analytics, what about People Analytics? Yes, it might sound futuristic but the smart people at Google have undertake research to identify behaviours for high performing managers. The project named Project Oxygen lead by Neal Patel examined if managers are really needed and if so what social behaviours mattered.

What if you could visualize the invisible? What if you could create a physical, living presence from the intangible asset that is your brand? What if your online reputation could manifest as a piece of art? It’s Friday, so “turn it up”, as we bring you 12 months of Rory McIlroy…in the form of a squelchy, acidic, electronic beat.

The pollsters got it wrong. The pundits got it wrong. The logical data got it wrong. It seemed all figures pointed to Labour, or a hung parliament. BUT one chart contained the hidden nugget of who won the general election.

Adoreboard are very honoured to have been the official partner to the Press Association for their General Elections coverage of Twitter. It’s been an exciting month providing real-time analysis of candidates, parties and the public reaction.

Adoreboard jumped at the opportunity to work with Ministry of Sound facilitated by Havas helia to use data to think creatively about how brands perform online as a part of data festival, field.work. After a bit of chit chat “Beat from a Tweet” was born…

Last week the Adoreboard Slack pinged me to say a new book “Implementing Cloud Design Patterns for AWS” had been published and we should check it out as Bob Marks (our head of engineering) was a reviewer. So I headed on over to Amazon and had a scan – sure enough, there was Robert M Marks listed in the credits alongside his Adoreboard credentials.

Data scientists and experts in Belfast and London today have created a remarkable new sound – the world’s first “beat from a tweet”.

If data, brands and marketing innovation is your thing, listen up. field.work data festival facilitated by Havas helia is one of the newest kids on the block. Having taken place last week at Shoreditch Studios, London it has earned some serious street cred and given the more established events a serious run for their money. Not only in terms of speakers and high caliber attendees but the seriously cool exhibits pushing the boundaries of what is possible with data.