With the holiday season fast approaching many of us are excited to see the variety, content and effort brands put into their adverts – will they pull at our heart strings, show families filled with joy and happiness or simply advertise the latest product? Well, the icebreaker to the festive season has undoubtedly been marked […]
Customer experience (CX) is the new battleground for brands. With a growing number of brands and businesses currently on the market, customers now have the power of choice and their choice tends to be made on the basis of the experiences on offer. So how can this information help us? Well, realising the power that […]
Rows of store shelves with a sloppy, stale product selection, uninterested retail staff, drab décor. There may have been a time in the not-so-distant past where retailers would have gotten away with such things and still survived, as their main customer base were often apathetic and uncritical. Those days are long gone. In order for […]
Gianfranco Cuzziol is the Director of CRM and Data at leading a London digital agency. Gianfranco and Adoreboard have worked together in many projects, our CEO Chris sat down with Gianfranco to learn how he has worked with Adoreboard to deliver emotionally intelligent campaigns for clients and what he thinks the value of emotion analysis […]
Fredrik Wahlqvist is a Data Solutions Architect at creative agency, AnalogFolk. He has over 15 years experience transforming data into marketing solutions. We sat down with him to discuss the value of Adoreboard to AnalogFolk’s data driven approach. Watch this video on YouTube What is your role at AnalogFolk? I’m a technologist at AnalogFolk and […]
The rising popularity of clean eating, fitness fads and peoples’ new-found obsession with active-wear is great news for big sports brands. But is it just the product that consumers are interested in? The simple answer is ‘no’. No matter how big the brand or popular the product, customers will always prioritise good service. As human […]
Kale and quinoa or pizza and burgers? It would be fair to assume that the rise of ‘clean eating’, fitness influencers on Instagram and ‘super-foods’ would see fast food chains crash and burn. But this is not the case. Fast-food outlets and less-than-healthy takeaways are still flourishing. But why? Well, a fast-paced life means a […]
In today’s digitalized society, brands and businesses want what’s best for their customers. They want their customers to have the best possible experiences of their products or services, and one of the ways in which they can achieve this is through customer journey mapping. Put simply, customer journey mapping is noting the ways in which […]
In today’s digital society, online shopping is a consistent part of our daily lives. Whether it’s for clothes, beauty or food, we now have the ability to shop globally for anything and at any time. More and more consumers are looking to the digital space to run their errands. But why? Perhaps they have tight […]
