Decisions are constantly being made by consumers when purchasing products or services. It’s therefore important to understand what factors guide a consumer’s decision-making process. For instance, it’s well known how important cognition is when making decisions. But it may surprise some people that there’s another factor in play when you decide to eat a burrito […]
“May your Monday be short and your coffee strong” is a quote we can all relate to. Few of us can deny having nipped into our favourite coffee store for a quick caffeine fix, so it’s not surprising that the amount of coffee consumed worldwide every day comes in at a staggering 2.25 billion cups. […]
Customer experience is vital. How a customer engages with an organisation, and its employees, is paramount to gain that all important loyalty, ensuring return custom. Therefore, a positive correlation exists between customer and employee experience. But how does this correlation work in practice? Take a basic interaction of a shop worker smiling at you, as […]
The Super Bowl took place this weekend, with over 100 million people tuning in to watch the Philadelphia Eagles take on the New England Patriots. The massive viewership has created one of the most expensive advertisement time slots for brands. Every year large brands spend millions of dollars carefully crafting ads with the biggest household […]
The internet and social media have made it easier for consumers to keep informed on ethical issues and to find out what standards their favourite brands hold. More and more customers are considering the impact their purchases have on the world around them.Documentaries such as Cowspiracy and A Plastic Ocean have lead to a huge […]
The hotly anticipated Star Wars Episode Viii: The Last Jedi hit the theaters last week, smashing box office records. Star Wars owner Disney have partnered with brands such as Nissan, Duracell, Phillips and Google Pixel to cash in on the hype surrounding the latest production. Partnering with a major feature film is an effective way […]
Adoreboard’s leading Emotion AI software solution, has been named for using “common sense reasoning with affective computing,” for Customer Experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard has been cited in a section of a report entitled “Upgrade to Analytics That Drive Action”. Adoreboard’s Emotion AI solution, Emotics, produces […]
Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing […]
*Influencer: a person who has the power to influence many people, including through social media or traditional media It’s not surprising that influencer* marketing is on the rise. With the growth of social media and sharing online, people have been given more access to influencers in their areas of interest. Whilst the term ‘influencer” can […]
