This year Adoreboard took part in a panel at Digital DNA hosted by the Queen’s University Belfast’s Chief Executive’s Club discussing the increasing role that data plays in marketing. Digital DNA is Ireland’s leading business and technology event held in Belfast. Launched on the floor of the New York Stock Exchange in 2013, it’s doubled […]
2017 has seen its fair share of food trends. Instagrammers would happily have you believe that we’re all at home eating purple kale and zucchini noodles. The reality is that the fast food giants are not going away anytime soon. In the UK alone, the fast food industry is worth tens of billions of pounds. […]
Online retailers are a vital part of the fashion industry within the UK, boasting millions of pounds in online sales. Many people are opting for the convenience of shopping online rather than in-store, so it is important that fashion retailers realise that customer experience still matters online. In fact, it may be more challenging to […]
This week after Roger Federer won his record 8th Wimbledon title, the BBC announced who would be stepping into the Tardis in the next season of Doctor Who and become the 13th Doctor. Twitter erupted when it was revealed that Jodie Whittaker would be stepping into the role and taking the title of the first […]
Customer experience is one of the last areas that banks have to differentiate themselves. The ability to understand the customer and act on how they feel will be the new frontier for innovation and will mark out those who win in a digital and consumer centric world. The banking industry has been impacted by the […]
We hosted a webinar to discuss how to measure customer experience by going beyond NPS. Our webinar included our very own CEO Chris Johnston and special guest speaker James Dodkins, Principal Consultant at BP Group, international speaker and all round customer experience expert. We know you are busy and might not have had the time […]
With holiday season approaching, more and more people are leaving in-store travel agents behind and turning to online accommodation providers to get the best deal for their stay. We analysed over 5,000 online mentions of five of the most popular accommodation websites of the moment. Adoreboard’s emotion analysis tool Emotics analyses the mentions to uncover […]
The UK election debate took place on BBC on Wednesday evening (31st May). Prime Minister Theresa May was noticeably absent and was quoted as saying that her reason for skipping the event was that she would rather spend her time “taking questions and meeting people” on the campaign trail instead of “squabbling” with other politicians. […]
Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo. In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let […]
