Text analysis in business has been around since the 1950’s when IBM created the first system to retrieve key words from large bodies of written information. However, like with massive pompadours and drive-in movie theatres, we’ve moved on a bit since then. The data locked away in the reams of text you generate from interacting […]
When it comes to makeup, we often base quality on price. The cost of a product can have a big impact on the customer’s perception of the brand, the value of a product and, in turn, a brand’s reputability. As much as makeup users and enthusiasts may strive for costly, high-end brands, pricey products can […]
Customer experience (CX) is the new battleground for brands. With a growing number of brands and businesses currently on the market, customers now have the power of choice and their choice tends to be made on the basis of the experiences on offer. So how can this information help us? Well, realising the power that […]
Gianfranco Cuzziol is the Director of CRM and Data at leading a London digital agency. Gianfranco and Adoreboard have worked together in many projects, our CEO Chris sat down with Gianfranco to learn how he has worked with Adoreboard to deliver emotionally intelligent campaigns for clients and what he thinks the value of emotion analysis […]
The rising popularity of clean eating, fitness fads and peoples’ new-found obsession with active-wear is great news for big sports brands. But is it just the product that consumers are interested in? The simple answer is ‘no’. No matter how big the brand or popular the product, customers will always prioritise good service. As human […]
In today’s digitalized society, brands and businesses want what’s best for their customers. They want their customers to have the best possible experiences of their products or services, and one of the ways in which they can achieve this is through customer journey mapping. Put simply, customer journey mapping is noting the ways in which […]
Parmita Ghosh, is the Data Strategy Director in global creative agency AnalogFolk. We sat down with Parmita to discuss her experience when working with Adoreboard and how it ties into AnalogFolk’s data driven approach. Watch the full interview here: What is your role at AnalogFolk? My role is to help solve our clients’ […]
According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more […]
This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the […]
