#WomensMarch: The Online Reaction

Last weekend millions of people around the world hit the streets in support the Women’s March, the first protest against the Trump presidency since the inauguration. Protesters marched holding signs saying things such as, “Love Trumps Hate”, “Not My President” and “The future is female”.

The Adorescore

We analysed mentions of the march on Twitter using Emotics, our emotion analysis tool, to uncover the emotions behind those talking about the Women’s March.

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The Adorescore is a high level indicator of emotional content on an index of -100 to 100. The higher, the score the more positive the content.

The Adorescore for mentions of #WomensMarch were largely positive with an Adorescore of 37. High levels of joy were driven by those expressing their support and praise for those taking part in the march. Mentions of the march included those who attended marches expressing their gratitude and love for those who took part.

Some negativity from Trump supporters caused some anger to emerge from the mentions.

The march had initially been planned for Washington, D.C, and organisers had expected around 200,000 people to turn up, but it is estimated that over 1 million women turned up to show their support. A notable increase in numbers than the number of attendees to Trump’s inauguration.

News of the planned march went global with men and women all over the world coming together with pink knitted “pussyhats” and handmade signs to express their unity and defiance.

Many famous faces including Madonna, Alicia Keys and Scarlett Johansson attended the marches worldwide, with a few delivering inspirational speeches to marchers.

Actress America Ferrera spoke to the crowd about her life as a woman and a child of immigrants.

“We march today for the moral core of this nation, against which our new president is waging a war. Our dignity, our character, our rights have all been under attack, and a platform of hate and division assumed power yesterday. But the president is not America. We are America, and we are here to stay.”

Many others took to Twitter and Instagram to voice their support of the march, including Hillary Clinton.




Adoreboard has created a way to use analytics to gain insights into people’s emotional reactions online. Our emotion analysis software that can help quantify how the world feels about your brand. To find out how our software can help you or to book free demo, click here.



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