Over a 10 month period, Adoreboard tracked golfer Rory McIlroy and his three main sponsors: Nike, Omega and Bose to understand how effectively they performed online. The findings show how brand managers and chief marketing officers can use emotional analysis to maximise sponsorship opportunities. Ever wonder what makes brand sponsorship really work? Why do some […]
It only happens once every 5 years and when it does, it’s a big deal. The UK General Election 2015 has landed and Adoreboard are very proud to sit alongside global giants Facebook as official partners to the Press Association.
Unilever’s SVP of consumer and market insights, Stan Sthanunathan, Capgemini’s global VP, Steve Jones and Seed Scientific CEO, Adam Bly are just a few of the industry professionals featuring at Field.Work, the London data festival curated by Capgemini Consulting & Havas Helia.
Listen up marketers. There’s a brave new world out there. And for your potential customers, it’s one of information overload and big data. So in this new environment, your job just got a whole lot harder. That’s right, if you are not finding already, it’s increasingly harder to cut through the noise and persuade customers about your product.
When you think about it – why should people care? Aren‰ŪŖt we all bored of the next new thing – be it Follicle Stimulating Shampoo or Cat Food in pouches scientifically formulated with appetising things and enriched with laughter?
So here‰ŪŖs the secret ‰ŪŅ cut the words and up your game on data visualisation to thrill, entertain and persuade customers to care about what you have to say. Give the audience something that matters, then people will start caring…
A guest post from Kevin J. Sullivan who staffed out three national presidential campaigns in the United States during the 1970’s and 1980s…
Adoreboard is looking for a dynamic, motivated and experienced individual to join our team as a digital marketing specialist.
Skills
The ideal candidate should have the following skills and experience:
Minimum of 4+ years digital marketing experience.
Strong social media and digital marketing experience.
Experience in executing tactics in relation to: SEO, keyword research, blogging, social media, conversion optimization, traffic analysis and bootstrap digital marketing to test new product ideas.
Very strong written and communication skills.
Team skills and the ability to work with minimal guidance.
Digital marketing for Software as a Service experience is desirable along with using software tools to optimise digital activities.
Join us for the BT Business Innovation Breakfast at Titanic, Belfast where Snow' Patrol's Johnny Quinn will be joined on stage by our very own CEO, Chris Johnston. Expect an informal morning of motivation, networking and insights to business success.
Adoreboard is seeking to recruit a first year undergraduate student to join its team for a summer placement in Belfast this year. If you are ambitious, hard working, a team-player, self-motivated and eager to learn then Adoreboard is for you!
Rory McIlory’s public popularity is now higher than the three main global brands which he represents, major new research has revealed. The World’s No.1 golfer has now overtaken Nike, Bose and the Swiss watchmaker Omega, according to a scientific study.
The data analytics company, Adoreboard, a tech start up based at Queen‰ŪŖs University, Belfast, claims that McIlroy‰ŪŖs online brand reputation is soaring – just short of the likes of Coca Cola, but ahead of Pepsi and BMW when compared during the week of last month‰ŪŖs Australian Open championship.
The study tracked McIlroy for more than six months ‰ŪŅ since the time he called off his engagement to the tennis star Caroline Wozniaki in May when his ratings dipped significantly to his Open golf championship in July and September‰ŪŖs Ryder Cup triumphs when his popularity rocketed.
