In recent years, the retail industry has experienced a significant shake-up. With the emergence of big-brand online retailers, brick-and-mortar shops are in stiff competition with these digital giants. We recently hosted a webinar with Intermarketing Agency’s Director of CRM and Data, Gianfranco Cuzziol, wherein we discussed customer experience in the age of Amazon. If you happened […]
“Most good relationships are built on mutual trust and respect”. This powerful quote by Mona Sutphen is truer now than ever for the eye-wateringly fast paced world of online and offline retail. Why Is Trust So Important for Retailers? To answer this question properly we first must take a small detour into the world of […]
Lindsay Weisberg is a Senior Insight Executive at the global marketing agency, Havas Media Group. She has had first hand experience of working with the Adoreboard team and using our innovative platform, Emotics. We took the opportunity to ask her some questions. Watch this video on YouTube What is your role at Havas Media Group? […]
Despite high-street issues, research has found that millennials still prefer to shop in-store rather than online. But why? Online shopping is more convenient and often has a wider range of products compared to high-street retail stores. Well, the largest ever fashion retail survey reveals that 18-34 year olds still prefer the human touch. Millennials prefer […]
Polluted rivers, smog filled skies, decimated forests; If there was ever a time where we need a strong focus on sustainability, it’s now. Thankfully, across the world vast numbers of consumers are starting to take action by changing their lifestyles and buying habits, and a number of brands are following suit. So, who’s leading the […]
The bots are coming… to take over a retail customer service department near you. Thankfully, in reality, things aren’t nearly as dramatic. However, AI bots are becoming more and more common place in the world of retail and beyond. Bots often present themselves as familiar chat widgets on websites or can be found inside messaging […]
We are excited to announce our upcoming webinar feature: The Adoreboard Retail CX Series. Our CEO Chris Johnston will sit down with a new guest each month to discuss the changing face of customer experience. The series will examine the role of changing consumer preferences in the age of Amazon and how retailers can differentiate […]
Thinking time. Everyone needs it for perspective. Attending industry events like the Gartner Customer Experience and Technologies summit hit the spot. As for takeaways, we’ve summarised some research figures worthy of note. Here are the top five, hopefully, this sparks some further thoughts to reflect on your own journey to improving customer experience. 1. 80% […]
Parmita Ghosh, is the Data Strategy Director in global creative agency AnalogFolk. We sat down with Parmita to discuss her experience when working with Adoreboard and how it ties into AnalogFolk’s data driven approach. Watch the full interview here: What is your role at AnalogFolk? My role is to help solve our clients’ […]
