With summer fast approaching, many people are searching for their next holiday. Some of the world’s biggest airlines have hit the headlines recently for customer service blunders or full on scandal (we’re looking at you, United…). We know that the airline that you choose can have a massive impact on your enjoyment of your holiday. […]
This week, UK Prime Minister Theresa May announced that a snap general election will be held on the 8th June. Seven weeks doesn’t leave the political parties with a lot of time to form and lead a strong campaign. We used our emotion analytics tool Emotics to analyse Twitter mentions relating to the surprise election […]
Pepsi’s Adorescore falls from 44 to -6 High levels of anger and disgust replace joy and trust Pepsi respond by removing “insensitive” ad According to Forbes, 75% of a company’s value is intangible, meaning that their most valuable asset is their good name, its brand and reputation. Adoreboard measures and benchmarks brand reputation and customer […]
According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more […]
This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the […]
International Women’s day took place this week on the 8th March, and people took to Twitter to share their feelings and celebrations on the day. Days like International Women’s Day provide a great opportunity for brands to produce creative campaigns. Big companies such as Nike and Benetton went global with their campaigns highlighting gender equality […]
Good customer experience is vital for business success. Understanding a customer’s feelings and decisions can increase customer loyalty and improve their customer journey. Adoreboard specialises in emotion analytics, which provides a pathway to improve customer experience and loyalty. An essential new tool for businesses, our Emotics software can be used to analyse the emotion within […]
This week is the launch of the Adoreboard Customer Experience Index: UK High Street Banks report. Adoreboard has analysed UK bank customers’ tweets related to customer service for the last six months of 2016. The analysis reveals which banks provide the best and worst customer experience, and what aspects drive the emotional highs and lows […]
New research on the level of customer experience provided by UK high street banks reveals that TSB has the happiest customers! TSB, M&S Bank, Monzo, Metro and First Direct are among the best service providers, based on an analysis of emotions contained in Tweets sent to the banks by customers. Our analysis found that M&S […]
