Text analysis in business has been around since the 1950’s when IBM created the first system to retrieve key words from large bodies of written information. However, like with massive pompadours and drive-in movie theatres, we’ve moved on a bit since then. The data locked away in the reams of text you generate from interacting […]
If you’re not already familiar with an electrocardiogram or ECG, they’re small adhesive-backed electrodes placed on your chest to record the electrical activity in your heart and identify the root cause of any issues. It’s a standard test used to detect heart problems by producing information on the heart’s activity as visible wavy lines called […]
Leading Human Experience (HX) insight platform Adoreboard has announced an integration with Qualtrics, empowering employee and customer experience professionals with automatic Decision Ready Insights from next-generation text analytics software Emotics. The solution enables organisations using the Qualtrics XM Platform™ to upgrade their analytics from sentiment to advanced Emotion AI to understand the drivers of emotional […]
So it seems Adoreboard is officially cool! That’s right, we have been named as a 2019 “Cool Vendor in Artificial Intelligence for Customer Analytics” in a report published by the world’s leading research and advisory company, Gartner. Gartner annually names companies who are innovative, impactful and intriguing in their ‘Cool Vendor’ reports. We feel that […]
If we are to believe that customer experience is a battleground, how do you win? Simple. Focus on the marginal gains. I recently explored the concept of marginal gains with Yvonne O’Brien, a leading light in helping brands achieve marginal gains, at What’s Possible 2019 panel organised by Specialist Works agency in London. And also […]
When it comes to makeup, we often base quality on price. The cost of a product can have a big impact on the customer’s perception of the brand, the value of a product and, in turn, a brand’s reputability. As much as makeup users and enthusiasts may strive for costly, high-end brands, pricey products can […]
Gianfranco Cuzziol is the Director of CRM and Data at leading a London digital agency. Gianfranco and Adoreboard have worked together in many projects, our CEO Chris sat down with Gianfranco to learn how he has worked with Adoreboard to deliver emotionally intelligent campaigns for clients and what he thinks the value of emotion analysis […]
The rising popularity of clean eating, fitness fads and peoples’ new-found obsession with active-wear is great news for big sports brands. But is it just the product that consumers are interested in? The simple answer is ‘no’. No matter how big the brand or popular the product, customers will always prioritise good service. As human […]
“May your Monday be short and your coffee strong” is a quote we can all relate to. Few of us can deny having nipped into our favourite coffee store for a quick caffeine fix, so it’s not surprising that the amount of coffee consumed worldwide every day comes in at a staggering 2.25 billion cups. […]
