super bowl

Top 5 Super Bowl Ads 2018

The Super Bowl took place this weekend, with over 100 million people tuning in to watch the Philadelphia Eagles take on the New England Patriots. The massive viewership has created one of the most expensive advertisement time slots for brands. Every year large brands spend millions of dollars carefully crafting ads with the biggest household […]

customer experience

The Future of CX Measurement

Adoreboard’s  leading Emotion AI software solution, has been named for using “common sense reasoning with affective computing,” for Customer Experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard has been cited in a section of a  report entitled “Upgrade to Analytics That Drive Action”. Adoreboard’s Emotion AI solution, Emotics, produces […]

Doctor Who? The Online Reaction to the First Female Doctor

This week after Roger Federer won his record 8th Wimbledon title, the BBC announced who would be stepping into the Tardis in the next season of Doctor Who and become the 13th Doctor. Twitter erupted when it was revealed that Jodie Whittaker would be stepping into the role and taking the title of the first […]

The Importance of Emotion: Post Purchase

Good customer experience is vital for business success. Understanding a customer’s feelings and decisions can increase customer loyalty and improve their customer journey. Adoreboard specialises in emotion analytics, which provides a pathway to improve customer experience and loyalty. An essential new tool for businesses, our Emotics software can be used to analyse the emotion within […]