Customer Experience Counts: Top 5 UK Department Stores

Shopping can be fun or mundane, impulsive or pre-planned. But the fact remains: retail therapy is a real thing. In fact, shopping has been scientifically proven to increase dopamine levels in humans, lifting people’s mood. Whether it’s through practical purchases or spendy splurges, UK department stores generate tens of billions in revenue each year. To […]

Using Emotion Analytics to Make Better Decisions

Pitch season is upon us and agencies are competing to win new corporate clients, by finding new ways to stand out from the crowd. Recently we hosted a webinar to discuss how agencies can win brand pitches using Emotion AI. Adoreboard’s Emotion AI and team of data scientists enable agencies to tap into WHY customers […]

Game of Thrones: The Reaction *SPOILER ALERT*

Three words that have dominated the summer of 2017 are, Game of Thrones. Whether you watch it or not, love it or loathe it, you will definitely have heard of HBO’s popular show. The global phenomenon came to a climatic end on Monday night with 16.5 million viewers tuning in to watch, making it the […]

Not so Super…markets: Top 5 Supermarkets for Customer Experience

Supermarkets play a huge role in everyday life and for many people it can even be classified as a social event. However, they may not be as super at customer experience as you might think! It is vital for supermarkets to understand their customers and ensure they are providing a positive customer experience to increase […]


Digital DNA 2017: The Increasing Role Data Plays in Marketing

This year Adoreboard took part in a panel at Digital DNA hosted by the Queen’s University Belfast’s Chief Executive’s Club discussing the increasing role that data plays in marketing. Digital DNA is Ireland’s leading business and technology event held in Belfast. Launched on the floor of the New York Stock Exchange in 2013, it’s doubled […]

Beyond NPS: Measuring Customer Experience for UK Banks

Customer experience is one of the last areas that banks have to differentiate themselves. The ability to understand the customer and act on how they feel will be the new frontier for innovation and will mark out those who win in a digital and consumer centric world. The banking industry has been impacted by the […]

President Trump: One Scandal Too Far?

Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo. In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let […]