Case Study
Three Mobile: Increasing brand trust by 53%
Three Mobile increased brand trust by 53% leading to increased sales by aligning content with consumer desires
Results
42% increase in brand affinity as a result of the campaign
53% increase in overall trust in the brand
80% decrease in detractor emotions such as disgust
Background
Established in 2005, Three Mobile is one of the largest mobile phone networks in Ireland.
Three Mobile has a 35% market share and two million customers. As a national brand, the company prides itself on providing a world-class customer experience.
Challenge
- To ensure an emotional connection with their customers
- To develop meaningful content that cuts through the ‘noise’ of advertising
- To develop a campaign to emotionally connect with Irish audiences that inspire brand love over the busiest sales periods of the year
Solution
Three created an award winning campaign, #ThePerfectSurprise.
They then used Adoreboard’s Emotics platform to measure how emotionally engaged their customers were. Emotics revealed that the campaign successfully interacted with customers on an emotional level, and increased the company’s brand love.
Adoreboard’s emotion analysis platform has allowed us to better understand how our customers are feeling. This gives us the ability to create content that emotionally connects our customers to create brand experience
