If we are to believe that customer experience is a battleground, how do you win? Simple. Focus on the marginal gains. I recently explored the concept of marginal gains with Yvonne O’Brien, a leading light in helping brands achieve marginal gains, at What’s Possible 2019 panel organised by Specialist Works agency in London. And also […]
When it comes to makeup, we often base quality on price. The cost of a product can have a big impact on the customer’s perception of the brand, the value of a product and, in turn, a brand’s reputability. As much as makeup users and enthusiasts may strive for costly, high-end brands, pricey products can […]
Customer experience (CX) is the new battleground for brands. With a growing number of brands and businesses currently on the market, customers now have the power of choice and their choice tends to be made on the basis of the experiences on offer. So how can this information help us? Well, realising the power that […]
Gianfranco Cuzziol is the Director of CRM and Data at leading a London digital agency. Gianfranco and Adoreboard have worked together in many projects, our CEO Chris sat down with Gianfranco to learn how he has worked with Adoreboard to deliver emotionally intelligent campaigns for clients and what he thinks the value of emotion analysis […]
The rising popularity of clean eating, fitness fads and peoples’ new-found obsession with active-wear is great news for big sports brands. But is it just the product that consumers are interested in? The simple answer is ‘no’. No matter how big the brand or popular the product, customers will always prioritise good service. As human […]
Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo. In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let […]
According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more […]
This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the […]
We are introducing a new feature of industry expert interviews to our blog. This week we sat down with Tom Holmes, who is the founder and chairman of Creativebrief, which is the leading provider of agency intelligence to brand marketers. Before, embarking on the Creativebrief journey, Tom spent over 20 years working with world leading brands […]
