The UK election debate took place on BBC on Wednesday evening (31st May). Prime Minister Theresa May was noticeably absent and was quoted as saying that her reason for skipping the event was that she would rather spend her time “taking questions and meeting people” on the campaign trail instead of “squabbling” with other politicians. […]
According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more […]
This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the […]
International Women’s day took place this week on the 8th March, and people took to Twitter to share their feelings and celebrations on the day. Days like International Women’s Day provide a great opportunity for brands to produce creative campaigns. Big companies such as Nike and Benetton went global with their campaigns highlighting gender equality […]
This week is the launch of the Adoreboard Customer Experience Index: UK High Street Banks report. Adoreboard has analysed UK bank customers’ tweets related to customer service for the last six months of 2016. The analysis reveals which banks provide the best and worst customer experience, and what aspects drive the emotional highs and lows […]
The number one tip, when creating content online is to create content which generates an emotional response. Emotion plays a huge role in big marketing events like the Super Bowl, and in many ways the brands that generate the biggest emotional response win. Our research by data scientists based at Queen’s University in Belfast, found content […]
