Online music streaming services are rapidly increasing in popularity, with millions choosing to stream music from an extensive online library rather than purchasing and downloading songs. So … Spotify v Apple Music Advertising: Who’s Top of the Charts? The two giants in the online music streaming world are Spotify and Apple Music. Swedish company Spotify […]
Last week we analysed four of the most talked about Christmas ads of 2016 (Read the blog post here). This week we decided to update our analysis with the addition of six more festive commercials to reveal our top 10 and uncover the emotions driven by each one. We used our emotion analysis tool to […]
Everyone loves the festive period full of laughter, love and…tears?! In the world of advertising, companies go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or Waitrose v Sainsbury’s, most of them tend to go down the ‘who can get the most tears’ route. They […]
On Tuesday the controversial campaign for the US presidency came to an end with Donald Trump defying the pollsters, being voted the 45th President of the United States. The result has got everyone talking with some mixed reactions. Here at Adoreboard we have been closely monitoring the turbulent campaign, and the ups and downs have […]
In just a couple of days we will know the outcome of what has been one the most talked about controversial political campaigns worldwide, Donald Trump versus Hillary Clinton for the presidency of the United States. Here at Adoreboard we have been closely monitoring the tumultuous campaign and the ups and downs have been featured […]
Cause Related Marketing (CRM) is when a company develops links with a charity or other social cause. The company usually donates a percentage of sales or a service to the chosen charity or social cause Business in the Community claims that cause related marketing” provides a “win, win, win” scenario for all involved; the company, […]
Last week, we looked at Donald Trump and how his recent sexual harassment allegations and other controversial outbursts have impacted how people feel about him and what emotions are associated. This week we have an election recap for both candidates. The graph below shows the Adorescores of both Trump and Clinton and will be continually […]
Photograph: Edgar Su/Reuters What Happened? Brand Samsung has taken a hit this week when they announced a global recall of their latest smartphone, the Galaxy Note 7. The recall has lead to a complete halt in production of the phone due to months of controversy regarding overheating batteries going on fire and melting phones. We […]
Here at Adoreboard we have been closely following the US presidential election, using our tools to measure how the world feels about the two leading candidates. Results have fluctuated throughout the campaign, with ups and downs for both Hillary Clinton and Donald Trump. Following the second debate Trump has been the subject of more controversial […]
