The number one tip, when creating content online is to create content which generates an emotional response. Emotion plays a huge role in big marketing events like the Super Bowl, and in many ways the brands that generate the biggest emotional response win. Our research by data scientists based at Queen’s University in Belfast, found content […]
Last weekend millions of people around the world hit the streets in support the Women’s March, the first protest against the Trump presidency since the inauguration. Protesters marched holding signs saying things such as, “Love Trumps Hate”, “Not My President” and “The future is female”. The Adorescore We analysed mentions of the march on Twitter using Emotics, […]
We are introducing a new feature of industry expert interviews to our blog. This week we sat down with Tom Holmes, who is the founder and chairman of Creativebrief, which is the leading provider of agency intelligence to brand marketers. Before, embarking on the Creativebrief journey, Tom spent over 20 years working with world leading brands […]
Later today Donald Trump will be inaugurated as the 45th President of the United States, taking over from one of the most popular and first “celebrity” president, Barack Obama. With the massive media coverage of this year’s election, we decided to take a look at the emotions behind Trump’s upcoming inauguration and Obama’s departure. We […]
It’s just one week until Donald Trump is inaugurated as the 45th President of the United States. Trump never seems to be out of the headlines, but this week has seen the President-elect under fire more than usual. With A-list celebrities publicly criticising him, his team’s apparent desperation for inauguration performers, alleged ‘fake news’ and […]
Christmas is officially over and the New Year’s resolutions have begun. With the overindulgence of the festive season, a health and fitness revamp is on the list for a lot of people. It’s no coincidence that gym memberships increase in January and brand new fitness fashion, accessories and cookbooks hit the shelves. Wearable fitness trackers […]
Struggling for last minute gift inspiration for Christmas? We analysed over 15,000 tweets to uncover the top 5 tech gifts of 2016! So if your have a tech obsessed friend or family member or simply want to treat yourself, this list is for you. Our emotion analysis software can take social data and find what […]
In a blog post for Brandwatch, 3 Methods to Generate Actionable Marketing Intelligence, Dr Jillian Ney looks at how to use insight from social media to grab audience attention. And it’s one of these methods that Adoreboard (which she references) excels at: emotion for the middle brain. “The middle brain is also largely responsible for […]
Writing in AnalogFolk Data Journal entitled ‘Data – A Tipping Point’ Adoreboard CEO Chris Johnston says that if emotion is key to understanding people then it’s vital that we think anew in terms of applying it to customer experience. “What Women Want” starts with a simple idea, the movie that starred Mel Gibson as advertising […]
